Strongest Man

 Every year, the World's Strongest Man competition is held. It is organized by Endeavor affiliate IMG event management company. It airs in the US during the summer months as well as in the UK at the end of December. The current patron of the competition is SBD Apparel. Competitors are selected based on their placings in the top three at each of the four to eight Giants Live events. Previous sponsors included Tachi Palace, Coregenx, Commerce Hotel and Casino, DAF Trucks, Tonka, MET-Rx, and PartyPoker.com.The event has a number of competitors that have a parallel or rival with which it is sometimes misunderstood, such as the Strongman Super Series, the now defunct IFSA Strongman World Championships (run from 2005 to 2007 after the International Federation of Strength Athletes parted company with WSM in 2004) and Strongman Champions League.The concept behind "The World's Strongest Men", as it was originally known, was developed in 1977 by CBS by Langstar Inc. David Webster was an eminent Scot who later was awarded an OBE for services to the sport, was the head of the coordination of the competition since its inception.